Last Updated: November 10, 2024
Your privacy matters to us. This Privacy Notice is designed to outline how we gather, use, and share the information we collect from and about you.
Collection Notice
This document serves as our Notice at Collection (“Notice”) of personal information in compliance with applicable laws. We collect personal information as outlined in this Notice and further detailed in our Privacy Policy.
We may "sell" or "share" personal information as defined by applicable law, as outlined for each relevant category of personal information below. This Notice does not include text messaging originator opt-in data or consent, except where you have previously provided instructions or consent as described in this Privacy Notice. This information will not be shared with third parties. To opt out of the sale or sharing of your personal information, please send your request to: [email protected].
We retain personal information for as long as it is reasonably necessary or relevant to the purposes outlined in this Privacy Notice. Additionally, we retain personal information as required by law. In practice, the duration of retention may vary depending on the type of information and our ongoing business or legal requirements.
What types of personal information do we collect?
Identifiers: This includes your name, email address, phone number, postal address, ZIP code, unique personal identifier, online identifier, IP address, account name, and similar identifiers. This information may be sold or shared as outlined in our Privacy Notice.
Personal Information Described: This includes details such as your insurance policy number, employment status, bank account information, credit or debit card number, financial information, health insurance details, number of vehicles owned, vehicle identification number, outstanding loan amounts, homeowner status, and credit information. This information may be sold or shared as further detailed in our Privacy Notice.
Characteristics of Protected Classifications Under Federal Law: This encompasses your age, marital status, medical condition, gender, and veteran or military status. Except for sensitive personal information (e.g., medical condition), this data may be sold or shared as further explained in our Privacy Notice.
Commercial Information: This encompasses details about products or services purchased, considered, or your purchasing and consumption habits. This information may be sold or shared as explained further in our Privacy Notice.
Internet or Other Electronic Network Activity Information: This includes data related to your browsing history and search history.
Technical Information: This encompasses information such as your browser type, referrer URL, visit date and time, MAC address, device type, screen resolution, and OS version. This data may be sold or shared as explained further in our Privacy Notice.
Geolocation Data: This involves your IP address location.
Visual and Audio Information: We may use tools and software to monitor and record interactions with the Site and Media Partner sites, including keystrokes, mouse movements, form field entries, and general engagement. Marketing calls may also be recorded. This data may be sold or shared as explained further in our Privacy Notice.
Professional or Employment-related Information: This includes information about your current or past job history reported by consumers. This data may be sold or shared as explained further in our Privacy Notice.
Education Information: This encompasses details related to your educational background. This data may be sold or shared as outlined in our Privacy Notice.
Inferences Drawn From the Above: We collect profile inferences based on your information and online activity to create a personalized profile, helping us better identify goods and services that may interest you. This data may be sold or shared as explained further in our Privacy Notice.
Sensitive Personal Information: This includes information such as your Social Security number, driver’s license number, medical details, and medical condition. This data may be sold or shared as described in more detail in our Privacy Notice.
For what purposes do we collect and use your personal information?
We utilize the information collected from and about you on this Site to link you with Advertising Partners that can offer details about the products and services you’re looking for.
We may also use the information we collect from and about you for the following purposes:
- To respond to your inquiries (e.g., via email, phone calls, or text messages)
- To provide updates about our products and services, as well as those offered by our Advertising Partners
- To enable you to send messages through this Site
- To enhance and safeguard our Sites and business operations
- To monitor your user experience for compliance verification and legal purposes
- To use your data in an aggregated, non-identifiable format for analytics and demographic insights
Furthermore, we utilize your data to assess the Site's performance, analyze traffic and usage patterns, and ensure the proper functioning of the Site and its transactions.
Information Collected and Sources of Data
Automatically Collected Information: We collect data your device provides when you interact with our Site or third-party sites we have contractual relationships with (“Media Partners”). Typically, when you visit the Site, we automatically collect or receive technical information, which may include your browser type, referrer URL, visit date and time, IP address, MAC address, device type, screen resolution, and OS version (“Technical Data”). Technical Data also encompasses “Cookie and Similar Data,” as described below.
Additionally, we (or our third-party vendors) may use tools and software (e.g., Jornaya and ActiveProspect) to monitor and record details about your interactions with the Site and Media Partner sites. This includes keystrokes, mouse movements, form field entries, and overall engagement, potentially capturing screenshots and videos of your activity.
Other Data You Provide: We also collect additional information when you choose to interact with the Site or specific sites owned by our Media Partners. This information, referred to as “Provided Attributes,” includes contact details you voluntarily provide to us or our Media Partners, such as your name, address, email address, or phone number, either about yourself or others.
For instance, if you click on our advertisement on a Media Partner’s site, that Media Partner may share your contact information with us. Similarly, if you inquire about insurance-related opportunities, products, or services, you may provide additional details like age, gender, number of vehicles owned, and homeowner status. If your inquiry involves personal loans or similar products and services, you might also disclose employment and financial information.
Third-Party Data: We may sometimes combine Technical Data and Provided Attributes with information received from third parties, referred to as “Third-Party Data.” This includes data from sources such as credit reporting agencies and Partners (as defined below). Third-Party Data may also include information used to verify or supplement the data you provide, such as phone numbers, Vehicle Identification Numbers, and outstanding loan amounts.
Additionally, our Advertising Partners may share details about your interactions with their products and services, including whether you purchased them. We may merge Technical Data, Provided Attributes, and Third-Party Data to create a more comprehensive dataset. Please note that any credit reporting information will only be obtained with your consent.
Cookie and Similar Data: When you visit this Site, we may use cookies or other tracking technologies to identify you or your device. These technologies serve as unique identifiers, enabling us to customize the Site to align with your specific interests and track your activity on the Site and across multiple devices. We may also use this data to deliver offers and advertisements that we think match your preferences and interests.
Partnerships and Tracking Technologies: We have contractual relationships with advertisers, advertising agencies, and intermediaries representing advertisers (“Advertising Partners”), including our lending partner clients. Together with our Media Partners, these entities (“Partners”) may use third-party cookies and tracking technologies, such as clear pixel GIFs (web beacons), to identify users.
These technologies help track responses to emails, interactions with advertisements, page views on this Site, and activity on our Partners’ websites, among other metrics. We and our Partners utilize this information to enhance the Site, make it more relevant to your interests, and measure the effectiveness of our email campaigns and other advertising efforts.
Certain sites depend on cookies for efficient operation. We may use cookies to deliver advertising that is relevant to you and to link data from different devices you use.
Data Use
We primarily use the information we collect from and about you through this Site to connect you with Advertising Partners who can provide information about the products and services you’re seeking. We typically use Technical Data and Provided Attributes for this purpose, but in some cases (e.g., lending products), we may also incorporate Third Party Data.
For instance, we may have an auto insurance Partner who is only licensed in certain states. We use Technical Data or Provided Attributes to verify if you reside in one of those states. This process is referred to as “segmentation,” and aligning consumer data with our Advertising Partner’s segments is known as “matching.”
We may also use the data we collect from and about you in the following ways:
- To respond to your requests, such as via email, phone calls, or texts.
- To keep you updated on our products and services, as well as those of our Partners.
- To facilitate messaging through this Site.
- To enhance and protect our Sites and business operations.
- To process any purchases you make.
- To monitor your user experience for compliance and litigation purposes.
- To analyze data in an aggregated, non-specific format for analytical and demographic insights.
We use Technical Data to track the performance of this Site, analyze traffic patterns and usage, ensure proper functioning of the Site and transactions, and gain a better understanding of our user base. Additionally, automated decision-making is used for segmentation and matching purposes.
Data Sharing
In addition to the primary uses described in the “Data Use” section above—such as sharing your data with Advertising Partners and third parties to provide information about the products and services you are seeking— we may also disclose the data we collect from and about you for the following reasons:
- To comply with legal processes.
- In response to lawful requests from authorities, including public and government authorities outside your state or country of residence, for national security or law enforcement purposes.
- To enforce our Terms of Service and this Privacy Notice.
- To protect our business, rights, privacy, safety, or property, or that of others.
- As required under applicable law, including laws outside your state or country of residence.
Third-Party Websites
This Site may contain links to websites that are not owned or operated by us. We are not responsible for the content or practices of these websites, including their handling of your data. The privacy practices of these sites are governed by their respective privacy policies. If this Site includes mapping features, they are powered by Google, Inc. and are subject to Google’s privacy policy, as updated from time to time.
Social Media Websites
If you interact with American Warranty Shield LLC or any third party on social media pages, please be aware of the following:
- The personal information you provide on these social media pages can be read, collected, and used by other users, depending on your privacy settings associated with your accounts on these platforms. This may result in unsolicited messages or contacts without your consent.
- When American Warranty Shield LLC responds to interactions on social media, your account name/handle may be visible to all members of American Warranty Shield LLC’s social media presence.
We are not responsible for any personal information you choose to share on social media websites. These platforms operate independently of American Warranty Shield LLC, and we have no control over their interfaces, privacy practices, or security measures. We recommend that you review the privacy policies and settings of the social media websites you use to better understand how they handle your data. If you have any questions regarding the privacy and security settings on these sites, please consult their respective privacy notices or policies.
Security
We have implemented physical, technical, and administrative measures to safeguard the data we collect from and about Site users. We employ reasonable security practices to help protect your personal information from accidental loss, unauthorized use, alteration, or disclosure. However, please note that no electronic data transmission or storage system can be guaranteed to be completely secure. We cannot ensure or warrant the security of any information you transmit to us. You are responsible for using the Site and providing us with your data at your own risk. If we share data with a third party as described in this Privacy Notice, we will use all reasonable efforts to ensure that they maintain the information securely and use it only in accordance with the terms outlined in this Privacy Notice.
Choices and Access
Marketing Emails: To stop receiving marketing emails from us, please follow the unsubscribe instructions provided. After unsubscribing, you may still receive administrative (non-marketing) messages. For unsubscribing from third-party communications, please reach out directly to the third party or follow the instructions provided in the relevant marketing email.
Phone Calls and Texts: To opt out of receiving phone calls or texts from us, please follow the instructions to be placed on our Do Not Call list or reply STOP to any text message.
Please be aware that we cannot remove your data from third-party databases. You will need to contact them directly and/or use any available opt-out mechanisms.
Retention Period
We retain Personal Information for as long as it is necessary or relevant to the purposes outlined in this Privacy Notice and as required by law. The retention period may vary based on the type of information and our ongoing business or legal requirements, such as tax, health and safety, or any potential disputes or investigations.
Your Privacy
Rights Depending on your U.S. state of residence, you may have certain rights regarding your personal information under applicable law, including:
Right to Access: You may have the right to know what personal information we have collected about you, including the categories of personal information, the sources it was collected from, the business or commercial purpose for which it was collected, sold, or shared, the categories of third parties with whom it is shared, and specific details about the personal information we have on file. You also have the right to receive this information in a portable format.
Right to Delete: There may be instances where we are unable to fully comply with your request, such as when it is necessary to complete a transaction for you, to detect and prevent fraudulent or illegal activities, to exercise our rights, for internal business purposes, or to comply with legal obligations.
Right to Correct: You may have the right to request corrections to any inaccurate personal information we hold about you, subject to proper verification.
Right to Opt-Out of the Sale or Sharing of Personal Information: You have the right to request that we stop selling or sharing your personal information as defined by applicable laws.
Right to Opt-Out of Targeted Advertising: You have the right to request that we stop using your personal information for targeted advertising purposes.
Right to Appeal: You may have the right to appeal certain decisions made regarding your privacy rights.
Use and Sharing of Sensitive Personal Information. When using or disclosing “sensitive personal information” or “sensitive data,” as defined by applicable privacy laws, we restrict our use and disclosure to permitted business purposes only.
How to Submit a Request. To exercise the privacy rights available to you based on your state of residence, please reach out to us via email at [email protected].
American Warranty Shield LLC will confirm receipt of your request within 10 business days and respond within 45 calendar days of submission (or a longer period if required by law). Due to the nature of our Sites, operated by American Warranty Shield LLC on selectwarrantyshield.com, we may not be able to verify your identity before responding to your Request to Know, Correct, or Delete. Consumers engaging with our Sites are not required to set up an account, register, or validate their personal information, and we do not maintain an ongoing relationship with consumers who provide their personal information.
Agent Requests. If you wish to exercise any of your privacy rights through an authorized agent, please contact us at [email protected]. We may require the authorized agent to provide proof of their authority to act on your behalf, such as a signed authorization form or other evidence. Additionally, we may need to verify your identity directly to process the request.
Transfer of Personal Information Internationally
If you access the Site from a different country than where our servers are located, your interactions with us may involve the transfer of personal information across international boundaries. By using the Site and/or communicating electronically with us, you consent to these transfers. Regardless of the privacy laws in your jurisdiction, we will treat your information in line with the protections outlined in this Privacy Notice.
Changes to This Privacy Notice
We may update this Privacy Notice from time to time. When we do, we will post the updated version and change the “LAST UPDATED” date at the top. If there are significant changes, we will notify you accordingly. Continued use of this Site after any updates implies acceptance of the revised Privacy Notice.
Dispute Resolution
You have the right to provide feedback about this Privacy Notice or the practices outlined within it to the relevant supervisory authority in your jurisdiction of residence.
Contact Us
If you have any questions about this Privacy Notice, you can reach us via email at [email protected].
Questions About This Privacy Notice
c/o American Warranty Shield LLC 1203 W Gore St, Orlando, FL 32805, USA
